In this clever (and fairly creepy) spot for The Guardian's open journalism initiative, the story of the Three Little Pigs is transformed into the trial of the century, complete with protestors wearing the porcine equivalent of V for Vendetta masks.
At first it seems like the wolf is guilty. After all, he was breaking in, blowing down their houses made of sticks and straw, to eat the pigs. Then, as the story unfolds, it seems like it was a setup, the pigs framed the wolf and killed him. But then it turns out the pigs were being shut out so really the bank is to blame? A gruesome murder and the real conclusion is class warfare? Perhaps this ad says more about how the Guardian sees the world than they intended.
The ad was so good that for a moment I thought I was watching a movie trailer, Perhaps if someone did make a movie out of this, I would have understood the movie better.
"The debate we wanted to provoke was about the role of journalism in the modern world," said Jason Gonsalves, head of strategy at BBH. "It's been great to see the debate play out."
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