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"Dove Choose Beautiful | Woman all over the world make a choice"

"Always #LikeAGirl"

1. Describe the effect of this approach of advertisement on you.

As a girl, watching these videos made me nod my head continuously agreeing with what is being said in the video. #GirlPower <3

2. Is it better to explicitly state the values that an advertisement is promoting?

Sometimes, so that people won't get the wrong idea about what is being shown in the ads. 

3. By explicitly stating values, did these advertisements mute other values?

Yes. For example, in the Dove commercial, women were given the chance to choose which door they would enter in, the "beautiful" door or the "average" door. The purpose of the commercial was to make women feel that they're beautiful but ended up being the other way around. Most women felt they were just "average".

4. How are these advertisements different from the usual soap or hygiene product commercials?

Instead of just advertising the product itself, the producers cast strangers and made them give their opinions about a certain thing.

5. What are the positive aspects of these advertisements?

Women felt beautiful and more confident and the people asked to do things "like a girl" changed the way of what the thought "like a girl" is.

6. What are the negative aspects of these advertisements?

Women felt bad after entering the "average" door and people in the "pad ad" (<--- lol) made fun of girls.

7. How were these advertisements able to communicate a positive message?

Basically, the message portrays women empowerment.

8. Would you say that these advertisements were "scripted"? Are the people in the ads "real"?

I don't think the Dove commercial is scripted, but the commercial for the pads, definitely. Yes, the people are real. Like, literally real.

9. To what extent would you say do these advertisements depart or question stereotype, and to what extent do they perpetuate stereotypes?

The ads don't perpetuate stereotypes.

10. How would you characterize the tension between selling "positive" values and selling products?

I don't think there was much tension. :))