You are not a sketch. Say no to anorexia.

1. Identify the main message of the PSA.

As it says in the picture, “you are not a sketch, say no to anorexia.”

2. Analyze the creative strategies to convey the message of the PSA.

a. What is the concept?

People, specifically women, wanting to be as thin as what they see in the sketch causing them to be anorexic.

b. What is the design?

An extremely thin, bony woman doing a pose exactly the same as the sketch next to it. Very simple, but gives a strong message.

c. How were the concepts and design realized effectively?

The message being portrayed is made obvious causing a person to immediately know what the PSA is about.

3. Find out the technical requirements necessary to construct the PSAs.

a. What equipment were used?

Photoshop and the pad people use for sketching in a computer.

b. What elements make up the production design?

The sketch of a model, the actual model, and the phrase that says “You are not a sketch. Say no to anorexia.”

c. Were photographic/cinematographic special effects used?

Yes, photographic special effects were obviously used. (Photoshop)

4. Evaluate how the creativity of the PSA relates to the social dimension of the public messages.

a. Is the PSA evocative and "entertaining"?

Yes, the PSA was evocative because when I first saw the photo, it made me feel sad that there really are people who don’t eat anymore because of the fear of being fat.

b. Does the entertainment value of the PSA take away or add to the seriousness of the message?

If by “entertaining” meaning enjoyable or amusing, then no it does not add to the seriousness but it takes it away. This is a matter that isn’t supposed to be taken lightly.

c. Does the PSA build on stereotypes that may be unnecessarily discriminating against a certain class of people?

Maybe to people who are opposite to anorexic people. Those who actually want to BE fat. But then again, I honestly don’t think it unnecessarily  discriminates anyone.

d. Does the PSA build on positive ideas or emotions?

It tells people who suffer from anorexia, as well as those who think they’re fat that they’re not a sketch so there’s no need for them to have that ideal type of body.

e. Does the PSA build on negative ideas or emotion?

I don’t think so. Although the only negative idea here is the thought of not eating anything anymore.

f. What are the effective and ineffective aspects of appealing to the positive or negative ideas and emotions vis-a-vis particular public service messages?

The most effective aspect for me was the skinny woman posing exactly like the sketch of a model. Again, there were no negative aspects in the photo.

5. Determine the target audience of the PSA.

a. Which audience needs to see the PSA?

Those who suffer from anorexia, people who are too insecure about their body, who think they’re too “fat”.

b. What visual or aural conventions/strategies were used to appeal to a particular audience?

An ultra-thin woman being compared to a mere sketch of a model.

c. Do these visual or aural conventions/strategies add to a deeper understanding or emotional appeal to the PSA?

Yes, very much. It shows the negative effect of when women don’t eat anything anymore just to achieve their “body goals”.

Women, including men, must eat and maintain their health. Eating less, once a day, or nothing at all, WOULD make you thin but will put your body on a lot of stress. You would get even more depressed than you are now. Eating at least 3 - 6 times a day, having a proper diet and exercise is a healthy way of losing those so-called “fats”. Losing fat isn’t easy, there’s no shortcut to fat loss (Unless you go through liposuction obviously... but do you really want needles and knives cutting your body?) The thing is, maybe you’re not at all fat. You just think you are. When people try to put you down by saying things like “you should lose weight”, “you got fat what happened to you”, “it’s a shame that you’re fat, you could’ve been pretty”, and other useless, “BS” nonsense, don’t listen to any of it. Put a smile on your face, tell them to mind their own business (you didn’t ask for their opinion anyway), beat them to a pulp (only in your head, not physically J), then flip your hair and turn away. Always remember...

YOU ARE NOT A SKETCH.

SAY NO TO ANOREXIA.

Ponder Questions (P.92)

1. How much are you familiar with the film genres of found footage, slasher, and teen movies?

Well for films with so-called "found footage", horror movies based on true stories, and stuff like that, they are not true. Those movies aren't really "based" on true stories, they're more like "inspired" by real life stories and they twist those stories. Teen movies are just practically based on what other teenagers are going through. Other than that, I'm not very much familiar with slasher movies. I wasn't exposed to that kind of genre too much. The only thing I know about slasher movies is that it is very bloody and full of gore.

2. How is the genre of horror a suitable vehicle for a story about injustice?

I don't believe that when people commit suicide, they would come back to the world as angry, revengeful spirits. Like, why would a ghost hack your computer anyways. But anyway, everything a person does, whether good or bad, has its own consequences.

3. How particular is the visual approach of Unfriended a suitable form for a story about cyber-bullying and its tragic results?

Unfriended is also like this movie called Friend Request. Both movies deal with cyber-bullying and an angry spirit coming back to get revenge. Unfriended shows what could happen to a person when cyber-bullied, specifically that person may commit suicide (but again, no spirit would come back to get revenge).

4. How does the combination of media form and content provide a window on understanding the cultures presented in the diegesis (the world in the story)?

Teenagers, as well as adults, actually go through these things and we can somehow understand what it would be like when cyber-bullying or being cyber-bullied.

5. How does the combination of media form and media content in Unfriended play down the cultural differences between media producer and media consumer? 

Cyber-bullying is a big issue in some countries which even resulted in the government making laws to prevent or lessen this incident. Cyber-bullying is never a good thing. So stop if you're doing it.

Ponder Questions (P.88)

Which Movie Genres Are You Drawn To?

1. Draw up a list movie genres you are drawn to.

·  Comedy

·  Drama

·  Romance

·  Teen Films

·  Musicals

·  Mystery/ Suspense

·  Fantasy

2. Identify the key elements of these genres.

 Comedy - It's aim of a comedy film is to illicit laughter from the audience through entertaining stories and characters. It also always has a happy ending.

Drama - Relies on the emotional and relational development of realistic characters. Often, the dramatic themes are taken from intense, real life issues. Whether heroes or heroines are facing a conflict from the outside or a conflict within themselves, it aims to tell an honest story of human struggles.

Romance - Usually has a theme that explores an issue within love, including but not limited to: love at first sight, forbidden love, love triangles, and sacrificial love. Whether the end is happy or tragic, it aims to evoke strong emotions in the audience.

Teen Films - The plot is based upon the special interests of teenagers, such as coming of age, first love, rebellion, conflict with parents, teen angst, and alienation.

Mystery/ Suspense - It centers on a person of authority, usually a detective, that is trying to solve a mysterious crime. The main protagonist uses clues, investigation, and logical reasoning.

Fantasy - Involve magic, supernatural events, or fantasy worlds. Allows the audience to be transported into a new and unique world. Often, these films center on an ordinary hero in an extraordinary situation.

Musicals - The songs of a film can either be used to further the story or simply enhance the experience of the audience. Traditional musicals center on a well-known star, famous for their dancing or singing skills. These films explore concepts such are love and success, allowing the audience to escape from reality.

3. Find samples of posters of movies that you really like.

 

In my opinion, for everything except probably "Iron Man", the elements in the movies are already presented in the posters.

4. Specify which elements of the movie genres you like draw you to watch.

 Before watching the movie, I personally have to know who the actors/ actresses are and if I know that actor/ actress and I like the person, I wouldn't hesitate to watch the film. Aside from the people who act, I get drawn to their cinematography, themes, and emotional impact.

5. Determine the patterns of meanings that the movies you like reinforce every time you watch.

It's good to remember that not all movie have good meanings in it, but there are still also many good things. For example, the theme of the movie "Mean Girls" wasn't really appropriate but it did give a good message to some like don't judge a book by it's cover, don't dumb yourself down for a guy or anyone else, for that matter, you are who you hang out with so be careful when choosing your friends, apologize when you know you're wrong, and many more.

My Social Media Profile

1. What media message am I constructing/ sharing/ liking?

Usually pictures of food, people, or things I relate to as a teenager/ student.

2. What is the purpose of my message?

Picture 1: To show off like “Oooh look at this~ I made her clothes and the blanket. Ha. My niece is also adorable.” J

Picture 2: To let people know what place the food I posted is at.

Picture 3: To share how much I can relate to the video as a student.

3. What am I promoting? Whose voice am I amplifying and whose voice am I muting?

The baby clothes and blanket I knitted myself, the food I ate at a restaurant, and a short video/ gif of how I relate to the cartoon character. I’m amplifying my own voice by showing how good and skilled I am at knitting and how good the food I'm eating is, also the voice of many students that can relate to how they feel when they are studying or listening to teachers give lectures. I don't think I'm muting anyone's voices.

4. Have I given the construction and dissemination of this message judicious and careful thought?

I can say that I did because I didn’t say post anything that I know would make mu future-self regret what I posted on social media.

5. Will the media messages that I have constructed and disseminated possibly harm anyone or myself?

No, my posts don't harm anyone because people love babies (Who would hate babies??)

(Even Obama loves babies)

They love food (We’d all die without it. Obviously.) #FoodIsLife.

(Yasss Zac Efron. YAAAS.)

Also people like memes they relate to (C’mon it’s really funny and so relatable. It’s hard to resist posting it on social media no matter how corny or stupid the post may be.)

(Making up any excuse just to not go to P.E. class)

6. What values am I promoting or censuring?

No values really. Just posting for fun. J

Advertisements

"Dove Choose Beautiful | Woman all over the world make a choice"

"Always #LikeAGirl"

1. Describe the effect of this approach of advertisement on you.

As a girl, watching these videos made me nod my head continuously agreeing with what is being said in the video. #GirlPower <3

2. Is it better to explicitly state the values that an advertisement is promoting?

Sometimes, so that people won't get the wrong idea about what is being shown in the ads. 

3. By explicitly stating values, did these advertisements mute other values?

Yes. For example, in the Dove commercial, women were given the chance to choose which door they would enter in, the "beautiful" door or the "average" door. The purpose of the commercial was to make women feel that they're beautiful but ended up being the other way around. Most women felt they were just "average".

4. How are these advertisements different from the usual soap or hygiene product commercials?

Instead of just advertising the product itself, the producers cast strangers and made them give their opinions about a certain thing.

5. What are the positive aspects of these advertisements?

Women felt beautiful and more confident and the people asked to do things "like a girl" changed the way of what the thought "like a girl" is.

6. What are the negative aspects of these advertisements?

Women felt bad after entering the "average" door and people in the "pad ad" (<--- lol) made fun of girls.

7. How were these advertisements able to communicate a positive message?

Basically, the message portrays women empowerment.

8. Would you say that these advertisements were "scripted"? Are the people in the ads "real"?

I don't think the Dove commercial is scripted, but the commercial for the pads, definitely. Yes, the people are real. Like, literally real.

9. To what extent would you say do these advertisements depart or question stereotype, and to what extent do they perpetuate stereotypes?

The ads don't perpetuate stereotypes.

10. How would you characterize the tension between selling "positive" values and selling products?

I don't think there was much tension. :))

The Eye

"The Eye" is originally directed by the Pang Brothers, Hong Kong-Singaporean twin-brother screenwriters and film directors, born in 1965. This movie is their most famous work and has spawned two sequels, as well as a Hindi remake and a Hollywood remake.

1. How does the trailer of the original movie market itself?

The original trailer showed which film production company it came from, revealed the most important parts/ highlights of the movie, showed a few positive critic reviews saying how masterful, terrifying, and spine-tingling it is, also at the end of the trailer, they websites were shown to find out more about the movie.

2. How do the remakes market themselves?

Like how the original markets itself but both remake trailers don't show critic reviews like the original.

3. How do the notions of "local" and "global" come into play in these three films and their trailers?

I guess the adoption of a "global" movie genre while still maintaining a "local" culture.

4. Who do you think are the target audiences of the original and the remakes?

Teenagers and young adults. Children may be get traumatized and older people might get heart attacks from jump scares or something.

5. Which was the most financially successful of the three films?

According to the website, https://www.rottentomatoes.com/, the most financially successful of the three films was the Hollywood remake starring Jessica Alba. Some people who've watched both the original and the remakes have liked the original better, but because it's Hollywood and the main actress is Jessica Alba, the Hollywood remake became more well-known to people around the globe.

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Original: https://www.youtube.com/watch?v=eoA6dxLeWFo
Indian Remake: https://www.youtube.com/watch?v=V9hhPMf9j6w
Hollywood Remake: https://www.youtube.com/watch?v=c5x9LS24wg8

P.31 Ponder

1. Which innovator(s) struck you as really brilliant? Why?

Larry Page and Sergey Brin. Without them, Google may have never been invented. Without Google, we students may have not survived studying until now. (But if our grandaparents can do it, we probably can too.) Google made a student's life way easier.

Aisa Mijeno. As an entrepreneur, Aisa Mijeno has proven how essential out of the box thinking can be for critical solutions. She discovered the Sustainable Alternative Lighting (SALt) lamp, an alternative source of light powered up by tap water and table salt, as a project to light up off-grid communities.

2. If you were an investor, which innovation would you invest in? Why?

I'd invest on Aisa because not only is her invention good for our environment, but it can also help many people in areas where electricity isn't available.

3. Which innovations (in your vanity) do you think you would have thought of too, given enough time and work?

The Sustainable Alternative Lighting lamp by Aisa Mijeno.

4. Which innovation would you like to build on for a future work?

Again, my answer on question #3.

5. How were these innovators were able to come up with these cutting-edge ideas, even if some of them come from humble beginnings?

Their surroundings probably inspired them.

6. What kind of attitude or disposition do these innovators 

have in common?

Both are hard workers and have a lot of determination.

7. 

What is the role of imagination, inspiration, and hard 

work in these people's innovative works?

To make them think outside of the box/ so they could have more creative ideas.

8. What need did the innovations meet? What problems they

solve?

Google is used today for studying purposes, to help students' lives become easier. SALt was made to help people who do not have electricity in their area or money to afford paying for electricity bills.

9. What kind of vision of society do these innovators have for 

them to come up with their bright ideas?

To make the world a better place.

10. How old will you be before you unveil your first innovation?

Most likely above the age of 25.

Tech From Sci-fi Which Now Exist

We are living in a bit of a sci-fi age. As scientists invent a Back to the Future hoverboard, here are some sci-fi ideas that have become reality.

1. Star Trek Communicator ➪ Flip Phones

The communicator is a fictional device used for voice communication in the fictional universe of Star Trek. In at least two instances, those of the Original Series episodes "Tomorrow Is Yesterday" and "Day of the Dove," it can also serve as an emergency-signaling device/beacon, similar to a transponder.

2. Pretty in Pink Computer ➪ Instant Messaging

Before randomly receiving a message was ominous, it was cute. The movie Pretty In Pink from 1986 has a scene where a boy sends a message to a girl's mainframe computer in the high school library. Then he sends a picture of her on the screen with fancy graphics.

3. Minority Report Heads-Up Displays ➪ Air Touch Technology

Loosely based on Philip K. Dick’s 1958 sci-fi short story “The Minority Report,” the movie’s depiction of touch-screen technology is slowly being made into a reality.

A new heads-up technology prototype generates a private air-touch display that doesn’t need voice activation or a physical keyboard or screen for input. The Taiwan-based company anticipates the goggles will soon be smaller, sleeker, and about the size of a pair of sunglasses.

Three Little Pigs

In this clever (and fairly creepy) spot for The Guardian's open journalism initiative, the story of the Three Little Pigs is transformed into the trial of the century, complete with protestors wearing the porcine equivalent of V for Vendetta masks.

At first it seems like the wolf is guilty. After all, he was breaking in, blowing down their houses made of sticks and straw, to eat the pigs. Then, as the story unfolds, it seems like it was a setup, the pigs framed the wolf and killed him. But then it turns out the pigs were being shut out so really the bank is to blame? A gruesome murder and the real conclusion is class warfare? Perhaps this ad says more about how the Guardian sees the world than they intended.

The ad was so good that for a moment I thought I was watching a movie trailer, Perhaps if someone did make a movie out of this, I would have understood the movie better.

"The debate we wanted to provoke was about the role of journalism in the modern world," said Jason Gonsalves, head of strategy at BBH. "It's been great to see the debate play out."

"You were just a dream that I once knew."

Judging just by mere observations, this Philippine couple is one of the biggest and most popular love teams there is. You would see them in a lot of advertisements, billboards, commercials, variety shows, news articles, movies, or dramas. They made fans swoon in the teleserye “Forevermore” and the movies “Everyday I Love You” and “Just the Way You Are,” including their recently-concluded serye, “Dolce Amore”. They were interviewed once when their "forever" started and both said it was during an "off-screen moment". 

The two were first paired in the romantic film "Must Be Love", starring Daniel Padilla and Kathryn Bernardo. That same year, the two appeared together again in another romantic flick, "She’s the One" with Dingdong Dantes and Bea Alonzo in starring roles. Needless to say, the time they spent working together in these two movies was more than enough to hone their partnership as young reel-life couple, even as their personal closeness to each other only evolved when they started taping for the show.

During those off-cam breaks from "Forevermore" shoots, Liza Soberano and Enrique Gil discovered more about each other and became closer--a testament that both saw special qualities and lovable traits. For Liza, Quen is "not showbiz" or one who remains trustworthy and honest, even beyond reading the script. For Quen, Liza is simply the most beautiful person inside out that he would want to spend forever with--a realization that is strengthened everytime they meet or spend special moments together. 

The LizQuen love team is so certified sound and solid that their fans cannot wait 'til they have another movie or teleserye together.

Video Killed the Radio Star

1. How, according to the song, did "video kill the radio star"? Is this a good thing, as far as the song goes?

The writer of the song, Trevor Horn, felt that we were at an end of an era - and that radio would not be as important as it once was. A lot of things change and it's not always a bad thing. As Heraclitus said, "Change is constant".

2. What is the "wireless in '52" referring to?

Probably the days when there weren't much technology invented yet like phones, computers, or television and the only technology people gave importance to was the radio.

3. What does the line, "They took the credit for your second symphony, rewritten by machine on new technology," mean?

"Video stars" took credit from the works of the "radio stars". By rewriting (or probably making the technology better) they took credit for a work that wasn't originally theirs.

4. What do you think is the music video saying about technology?

Because of the new technologies that are constantly coming out, old technology is beginning to slowly become forgotten.

5. What are the song and the music video saying about the relationship of technology with concepts like art, originality, popular culture, innocence, nostalgia, and boredom?

"Video stars" were using the "radio stars'" material and making it seem brand new (?)

Inventions

Whilst many see the internet and the acronym WWW as being one and the same, they are two separate beasts. The internet is the system behind the page you’re now viewing, the World Wide Web is the system of interlinked documents across the internet. This is all down to Sir Tim Berners-Lee, who in 1989 was working as a software engineer for CERN. He realised the potential of linking computers together – and how to achieve it, so it was useful and accessible. The rest, as they say, is history.

A. Who benefitted the most when the new invention became a social necessity?

The inventor as well as most of the students and workers today.

B. Who was at the losing end when it became a social necessity?

Probably the books because the purpose of the world wide web is to search for information online rather than to look for the info by going to the library just to read books. 

C. Which authority, institution, or investment was threatened when the new invention became necessary?

The invention of books.

D. Which authority, institution, or investment was magnified when the new invention became necessary?

Majority, students.

E. Who exercised control over the Invention?

Obviously the inventor, the people still alive today and is using the internet, you who is reading this right now. Basically those who have access to the internet.

F. Who had (no) Access to the new Invention?

Those who cannot afford any type of gadget/ those who are still in the "stone age".

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Technology that has not been invented yet, but might benefit people.

Contact lenses that would enable people to take photographs with their eyes and save the pictures in their phones. That would be amazing. Imagine how HD that would be.

A. Who will be the likely champions of this New Invention?

Photographers, wanna-be-photographers, bloggers, instagrammers, stalkers, moms and dads. Basically a lot of people.

B. Who will be the likely enemies of this New Invention?

Cameras.

C. Whose authority, institution, or investment will be enhanced by the new invention?

Technology itself.

D. Whose authority, institution, or investment will be destroyed by the new invention?

Again, cameras.

E. Who will have no control and access over the new invention?

Those who can't afford it/ those who are afraid to put something in their eyes.

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Media technology that you feel people can in fact live without, but are considered by many to be necessary? 

DEFINITELY PHONES.

(This kid is me.)

I mean come on. Even people not of our generation need phones. The moment my parents got an iPhone they couldn't even stop using it. Both for business and for using social media.