You are not a sketch. Say no to anorexia.

1. Identify the main message of the PSA.

As it says in the picture, “you are not a sketch, say no to anorexia.”

2. Analyze the creative strategies to convey the message of the PSA.

a. What is the concept?

People, specifically women, wanting to be as thin as what they see in the sketch causing them to be anorexic.

b. What is the design?

An extremely thin, bony woman doing a pose exactly the same as the sketch next to it. Very simple, but gives a strong message.

c. How were the concepts and design realized effectively?

The message being portrayed is made obvious causing a person to immediately know what the PSA is about.

3. Find out the technical requirements necessary to construct the PSAs.

a. What equipment were used?

Photoshop and the pad people use for sketching in a computer.

b. What elements make up the production design?

The sketch of a model, the actual model, and the phrase that says “You are not a sketch. Say no to anorexia.”

c. Were photographic/cinematographic special effects used?

Yes, photographic special effects were obviously used. (Photoshop)

4. Evaluate how the creativity of the PSA relates to the social dimension of the public messages.

a. Is the PSA evocative and "entertaining"?

Yes, the PSA was evocative because when I first saw the photo, it made me feel sad that there really are people who don’t eat anymore because of the fear of being fat.

b. Does the entertainment value of the PSA take away or add to the seriousness of the message?

If by “entertaining” meaning enjoyable or amusing, then no it does not add to the seriousness but it takes it away. This is a matter that isn’t supposed to be taken lightly.

c. Does the PSA build on stereotypes that may be unnecessarily discriminating against a certain class of people?

Maybe to people who are opposite to anorexic people. Those who actually want to BE fat. But then again, I honestly don’t think it unnecessarily  discriminates anyone.

d. Does the PSA build on positive ideas or emotions?

It tells people who suffer from anorexia, as well as those who think they’re fat that they’re not a sketch so there’s no need for them to have that ideal type of body.

e. Does the PSA build on negative ideas or emotion?

I don’t think so. Although the only negative idea here is the thought of not eating anything anymore.

f. What are the effective and ineffective aspects of appealing to the positive or negative ideas and emotions vis-a-vis particular public service messages?

The most effective aspect for me was the skinny woman posing exactly like the sketch of a model. Again, there were no negative aspects in the photo.

5. Determine the target audience of the PSA.

a. Which audience needs to see the PSA?

Those who suffer from anorexia, people who are too insecure about their body, who think they’re too “fat”.

b. What visual or aural conventions/strategies were used to appeal to a particular audience?

An ultra-thin woman being compared to a mere sketch of a model.

c. Do these visual or aural conventions/strategies add to a deeper understanding or emotional appeal to the PSA?

Yes, very much. It shows the negative effect of when women don’t eat anything anymore just to achieve their “body goals”.

Women, including men, must eat and maintain their health. Eating less, once a day, or nothing at all, WOULD make you thin but will put your body on a lot of stress. You would get even more depressed than you are now. Eating at least 3 - 6 times a day, having a proper diet and exercise is a healthy way of losing those so-called “fats”. Losing fat isn’t easy, there’s no shortcut to fat loss (Unless you go through liposuction obviously... but do you really want needles and knives cutting your body?) The thing is, maybe you’re not at all fat. You just think you are. When people try to put you down by saying things like “you should lose weight”, “you got fat what happened to you”, “it’s a shame that you’re fat, you could’ve been pretty”, and other useless, “BS” nonsense, don’t listen to any of it. Put a smile on your face, tell them to mind their own business (you didn’t ask for their opinion anyway), beat them to a pulp (only in your head, not physically J), then flip your hair and turn away. Always remember...

YOU ARE NOT A SKETCH.

SAY NO TO ANOREXIA.

Ponder Questions (P.92)

1. How much are you familiar with the film genres of found footage, slasher, and teen movies?

Well for films with so-called "found footage", horror movies based on true stories, and stuff like that, they are not true. Those movies aren't really "based" on true stories, they're more like "inspired" by real life stories and they twist those stories. Teen movies are just practically based on what other teenagers are going through. Other than that, I'm not very much familiar with slasher movies. I wasn't exposed to that kind of genre too much. The only thing I know about slasher movies is that it is very bloody and full of gore.

2. How is the genre of horror a suitable vehicle for a story about injustice?

I don't believe that when people commit suicide, they would come back to the world as angry, revengeful spirits. Like, why would a ghost hack your computer anyways. But anyway, everything a person does, whether good or bad, has its own consequences.

3. How particular is the visual approach of Unfriended a suitable form for a story about cyber-bullying and its tragic results?

Unfriended is also like this movie called Friend Request. Both movies deal with cyber-bullying and an angry spirit coming back to get revenge. Unfriended shows what could happen to a person when cyber-bullied, specifically that person may commit suicide (but again, no spirit would come back to get revenge).

4. How does the combination of media form and content provide a window on understanding the cultures presented in the diegesis (the world in the story)?

Teenagers, as well as adults, actually go through these things and we can somehow understand what it would be like when cyber-bullying or being cyber-bullied.

5. How does the combination of media form and media content in Unfriended play down the cultural differences between media producer and media consumer? 

Cyber-bullying is a big issue in some countries which even resulted in the government making laws to prevent or lessen this incident. Cyber-bullying is never a good thing. So stop if you're doing it.

Ponder Questions (P.88)

Which Movie Genres Are You Drawn To?

1. Draw up a list movie genres you are drawn to.

·  Comedy

·  Drama

·  Romance

·  Teen Films

·  Musicals

·  Mystery/ Suspense

·  Fantasy

2. Identify the key elements of these genres.

 Comedy - It's aim of a comedy film is to illicit laughter from the audience through entertaining stories and characters. It also always has a happy ending.

Drama - Relies on the emotional and relational development of realistic characters. Often, the dramatic themes are taken from intense, real life issues. Whether heroes or heroines are facing a conflict from the outside or a conflict within themselves, it aims to tell an honest story of human struggles.

Romance - Usually has a theme that explores an issue within love, including but not limited to: love at first sight, forbidden love, love triangles, and sacrificial love. Whether the end is happy or tragic, it aims to evoke strong emotions in the audience.

Teen Films - The plot is based upon the special interests of teenagers, such as coming of age, first love, rebellion, conflict with parents, teen angst, and alienation.

Mystery/ Suspense - It centers on a person of authority, usually a detective, that is trying to solve a mysterious crime. The main protagonist uses clues, investigation, and logical reasoning.

Fantasy - Involve magic, supernatural events, or fantasy worlds. Allows the audience to be transported into a new and unique world. Often, these films center on an ordinary hero in an extraordinary situation.

Musicals - The songs of a film can either be used to further the story or simply enhance the experience of the audience. Traditional musicals center on a well-known star, famous for their dancing or singing skills. These films explore concepts such are love and success, allowing the audience to escape from reality.

3. Find samples of posters of movies that you really like.

 

In my opinion, for everything except probably "Iron Man", the elements in the movies are already presented in the posters.

4. Specify which elements of the movie genres you like draw you to watch.

 Before watching the movie, I personally have to know who the actors/ actresses are and if I know that actor/ actress and I like the person, I wouldn't hesitate to watch the film. Aside from the people who act, I get drawn to their cinematography, themes, and emotional impact.

5. Determine the patterns of meanings that the movies you like reinforce every time you watch.

It's good to remember that not all movie have good meanings in it, but there are still also many good things. For example, the theme of the movie "Mean Girls" wasn't really appropriate but it did give a good message to some like don't judge a book by it's cover, don't dumb yourself down for a guy or anyone else, for that matter, you are who you hang out with so be careful when choosing your friends, apologize when you know you're wrong, and many more.

My Social Media Profile

1. What media message am I constructing/ sharing/ liking?

Usually pictures of food, people, or things I relate to as a teenager/ student.

2. What is the purpose of my message?

Picture 1: To show off like “Oooh look at this~ I made her clothes and the blanket. Ha. My niece is also adorable.” J

Picture 2: To let people know what place the food I posted is at.

Picture 3: To share how much I can relate to the video as a student.

3. What am I promoting? Whose voice am I amplifying and whose voice am I muting?

The baby clothes and blanket I knitted myself, the food I ate at a restaurant, and a short video/ gif of how I relate to the cartoon character. I’m amplifying my own voice by showing how good and skilled I am at knitting and how good the food I'm eating is, also the voice of many students that can relate to how they feel when they are studying or listening to teachers give lectures. I don't think I'm muting anyone's voices.

4. Have I given the construction and dissemination of this message judicious and careful thought?

I can say that I did because I didn’t say post anything that I know would make mu future-self regret what I posted on social media.

5. Will the media messages that I have constructed and disseminated possibly harm anyone or myself?

No, my posts don't harm anyone because people love babies (Who would hate babies??)

(Even Obama loves babies)

They love food (We’d all die without it. Obviously.) #FoodIsLife.

(Yasss Zac Efron. YAAAS.)

Also people like memes they relate to (C’mon it’s really funny and so relatable. It’s hard to resist posting it on social media no matter how corny or stupid the post may be.)

(Making up any excuse just to not go to P.E. class)

6. What values am I promoting or censuring?

No values really. Just posting for fun. J

Advertisements

"Dove Choose Beautiful | Woman all over the world make a choice"

"Always #LikeAGirl"

1. Describe the effect of this approach of advertisement on you.

As a girl, watching these videos made me nod my head continuously agreeing with what is being said in the video. #GirlPower <3

2. Is it better to explicitly state the values that an advertisement is promoting?

Sometimes, so that people won't get the wrong idea about what is being shown in the ads. 

3. By explicitly stating values, did these advertisements mute other values?

Yes. For example, in the Dove commercial, women were given the chance to choose which door they would enter in, the "beautiful" door or the "average" door. The purpose of the commercial was to make women feel that they're beautiful but ended up being the other way around. Most women felt they were just "average".

4. How are these advertisements different from the usual soap or hygiene product commercials?

Instead of just advertising the product itself, the producers cast strangers and made them give their opinions about a certain thing.

5. What are the positive aspects of these advertisements?

Women felt beautiful and more confident and the people asked to do things "like a girl" changed the way of what the thought "like a girl" is.

6. What are the negative aspects of these advertisements?

Women felt bad after entering the "average" door and people in the "pad ad" (<--- lol) made fun of girls.

7. How were these advertisements able to communicate a positive message?

Basically, the message portrays women empowerment.

8. Would you say that these advertisements were "scripted"? Are the people in the ads "real"?

I don't think the Dove commercial is scripted, but the commercial for the pads, definitely. Yes, the people are real. Like, literally real.

9. To what extent would you say do these advertisements depart or question stereotype, and to what extent do they perpetuate stereotypes?

The ads don't perpetuate stereotypes.

10. How would you characterize the tension between selling "positive" values and selling products?

I don't think there was much tension. :))

The Eye

"The Eye" is originally directed by the Pang Brothers, Hong Kong-Singaporean twin-brother screenwriters and film directors, born in 1965. This movie is their most famous work and has spawned two sequels, as well as a Hindi remake and a Hollywood remake.

1. How does the trailer of the original movie market itself?

The original trailer showed which film production company it came from, revealed the most important parts/ highlights of the movie, showed a few positive critic reviews saying how masterful, terrifying, and spine-tingling it is, also at the end of the trailer, they websites were shown to find out more about the movie.

2. How do the remakes market themselves?

Like how the original markets itself but both remake trailers don't show critic reviews like the original.

3. How do the notions of "local" and "global" come into play in these three films and their trailers?

I guess the adoption of a "global" movie genre while still maintaining a "local" culture.

4. Who do you think are the target audiences of the original and the remakes?

Teenagers and young adults. Children may be get traumatized and older people might get heart attacks from jump scares or something.

5. Which was the most financially successful of the three films?

According to the website, https://www.rottentomatoes.com/, the most financially successful of the three films was the Hollywood remake starring Jessica Alba. Some people who've watched both the original and the remakes have liked the original better, but because it's Hollywood and the main actress is Jessica Alba, the Hollywood remake became more well-known to people around the globe.

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Original: https://www.youtube.com/watch?v=eoA6dxLeWFo
Indian Remake: https://www.youtube.com/watch?v=V9hhPMf9j6w
Hollywood Remake: https://www.youtube.com/watch?v=c5x9LS24wg8

P.31 Ponder

1. Which innovator(s) struck you as really brilliant? Why?

Larry Page and Sergey Brin. Without them, Google may have never been invented. Without Google, we students may have not survived studying until now. (But if our grandaparents can do it, we probably can too.) Google made a student's life way easier.

Aisa Mijeno. As an entrepreneur, Aisa Mijeno has proven how essential out of the box thinking can be for critical solutions. She discovered the Sustainable Alternative Lighting (SALt) lamp, an alternative source of light powered up by tap water and table salt, as a project to light up off-grid communities.

2. If you were an investor, which innovation would you invest in? Why?

I'd invest on Aisa because not only is her invention good for our environment, but it can also help many people in areas where electricity isn't available.

3. Which innovations (in your vanity) do you think you would have thought of too, given enough time and work?

The Sustainable Alternative Lighting lamp by Aisa Mijeno.

4. Which innovation would you like to build on for a future work?

Again, my answer on question #3.

5. How were these innovators were able to come up with these cutting-edge ideas, even if some of them come from humble beginnings?

Their surroundings probably inspired them.

6. What kind of attitude or disposition do these innovators 

have in common?

Both are hard workers and have a lot of determination.

7. 

What is the role of imagination, inspiration, and hard 

work in these people's innovative works?

To make them think outside of the box/ so they could have more creative ideas.

8. What need did the innovations meet? What problems they

solve?

Google is used today for studying purposes, to help students' lives become easier. SALt was made to help people who do not have electricity in their area or money to afford paying for electricity bills.

9. What kind of vision of society do these innovators have for 

them to come up with their bright ideas?

To make the world a better place.

10. How old will you be before you unveil your first innovation?

Most likely above the age of 25.